I recently spent a few days at San Diego’s famous Comic Con. I am not a pop culture junkie nor am I tied into the comic book scene. My husband has attended the convention for the past few years and finally convinced me to attend with him, so that’s how I ended up with an attendee badge around my neck.
The trade show floor at Comic Con is absolutely packed with vendors and artists and other relevant companies. I had no intentions of buying anything while we were there, but my cousin requested a postcard, so I went on a mission. Well, it turns out that finding a postcard at Comic Con is not as easy as it sounds. I thought that perhaps I could find an actual postcard for Comic Con 2013, but no such luck. It appears that the main show souvenirs are t-shirts and collectible programs.
Okay, well how about an artist’s postcard? Admittedly, I did find some of those, but they were really expensive! The cheapest artist postcard was $1.00, and they went all the way up to a few bucks, and while they were beautiful, that was a lot of money for a postcard.
Which left me with option number three: Find a promotional postcard for one of the many movies, television shows, comics, items or companies present on the trade show floor. These postcards were everywhere, covered with details on release dates, websites and giveaway information. The only problem is that, for the most part, these postcards were absolutely slathered with information front and back and I wouldn’t have been able to actually send one of them to someone anyway because there wasn’t room for a note or address, let alone a stamp!
I finally found a few promo postcards that were fun, colorful and fit to be sent like real postcards are meant to be. I picked up a few of them—one to send right away and a few to hold onto for future postcard needs.
What I don’t understand is this: I realize that the vast majority of people don’t write snail mail anymore, but can you really call something a postcard if it is really just a two-sided promotional piece that is the same size as a postcard? To me, that’s just a throw-away advertisement, not a postcard at all. Wouldn’t it be advantageous to create promo postcards that can truly be dropped in the mail? I’m more than happy to spread the word of a product or service via postcard as long as the company behind that product or service provides something awesome for me to drop in the mail!